Content Marketing Strategist

180 Marketing, a leading e-commerce SEO company, is seeking a passionate link builder to join our team as the Content Marketing Strategist. 

As the Link Building Strategist, your main goal is to develop, test, and implement the latest cutting-edge link-building and content marketing tactics into our clients’ link building campaigns.

Roles and Responsibilities:

  • Identify, test, and implement new link-building strategies.
  • Identify and prioritize target websites for link acquisition based on relevance, authority, and potential impact.
  • Generate reports to track the effectiveness of strategy testing and link-building efforts, providing actionable insights.
  • Develop and maintain comprehensive link-building and content marketing SOPs.
  • Explore and evaluate new tools and technologies related to link-building and content marketing.
  • Monitor and analyze competitor link-building strategies to identify opportunities and gaps.
  • Conduct regular audits of existing backlinks to ensure quality and relevance and take corrective actions as necessary.
  • Collaborate with the SEO team to integrate link-building efforts into client campaigns.
  • Collaborate with the content team, graphic designers, and web developers to create and optimize link-worthy content.
  • Stay updated on industry trends, best practices, and algorithm changes by engaging with industry blogs, videos, and relevant resources.
  • Lead knowledge-sharing meetings to disseminate learnings and best practices to the team.
  • Train new team members on link-building techniques, tools, and processes.
  • Support and guide other link builders, addressing their queries and challenges effectively.

Requirements:

  • Passion for link building and content marketing.
  • Minimum of 3 years experience in link building or content marketing.
  • Strong analytical skills, with the ability to interpret data and draw actionable conclusions.
  • Excellent communication and presentation skills, with the ability to convey complex concepts clearly and effectively.
  • Demonstrated ability to think creatively and strategically, coupled with a results-driven mindset.
  • Experience with SEO tools like SEMrush, Ahrefs, Moz, or similar platforms.
  • Ability to work collaboratively in a fast-paced team environment while working independently with minimal supervision.

Additional Assets (Plus):

Please note that while these qualifications are not mandatory, candidates possessing them will have an added advantage in their application.

  • Experience running content websites.
  • Content writing experience.
  • Portfolio showcasing previous successful campaigns and link-building projects.
  • Prior experience in training or mentoring team members.

About 180 Marketing

With offices in the Philippines and the United States, 180 Marketing is one of the leading eCommerce SEO companies in the world. We have talented team experts who have cracked the code on Google’s ranking factors and consistently deliver outstanding results. As a result, we have very high client retention with amazing testimonials and case studies.

We offer a great work environment, a great salary with bonuses, and huge opportunities for growth.

Apply by filling out this short Google Form: https://forms.gle/SPutMBuwXHAB6jur9