by IN TODAY’S ISSUE:
- 💡 Understand the impact of Google’s March 2024 Core update
- 📝 Learn from Google’s advice post-March 2024 update
- 🔎 Discover why SEO audits can be invaluable when done right
- 📈 Explore impactful SEO A/B testing strategies that have increased traffic by over 10%
- 🚀 Follow the journey of Gloves.com from new site to 50k visitors
- 🔥 Grab our 15-Minute SEO Success Checklist to quickly boost your site
Google’s March 2024 Core Update: 5 Things You Need To Know
Read full article: https://searchengineland.com/google-march-2024-core-update-things-you-need-to-know-438370
The March 2024 Google core update has brought significant changes, impacting many websites through algorithmic adjustments and causing some to be removed from Google Search entirely.
This extensive cleanup effort by Google targets up to 40% of low-quality sites that clutter the web with irrelevant and unhelpful content—particularly those created just to match specific search queries. With this update, Google aims to eliminate ineffective websites and improve the visibility of those that provide valuable content and enhance user experience.
Key takeaways for eCommerce 👇
✓ Regularly audit and ensure all website content is high-quality and original.
✓ Improve website navigation, aesthetics, and mobile responsiveness for better user engagement.
✓ Keep website content current to maintain relevance and credibility.
Google: When To Fix Sites Hit By March 2024 Core Update
Read full article: https://www.searchenginejournal.com/google-on-fixing-sites-hit-by-2024-core-update/512859/
Google’s John Mueller emphasized improving your site for user experience over search engine rankings, advocating for proactive adjustments that benefit site visitors regardless of the current state of the update. Mueller also advised exploring alternative traffic sources and focusing on providing value to users, which aligns well with Google’s user-centric ranking approach and can stabilize traffic during search engine fluctuations.
Key takeaways for eCommerce 👇
✓ Wait a few weeks for the update to fully roll out before doing some drastic changes to your site.
✓ Optimize your content with your target customer in mind instead of just doing what’s best for SEO.
✓ Don’t neglect alternative traffic sources, which can help stabilize your site during search engine ranking fluctuations.
6 Reasons Why SEO Audits Seem Like A Waste And How To Fix It
Read full article: https://searchengineland.com/seo-audits-waste-fix-439063
SEO audits are only a waste of time if done improperly, but they can yield valuable insights when executed correctly. A good SEO audit should include clear and actionable suggestions, while also prioritizing fixes based on SEO value and estimated dev resources.
Key takeaways for eCommerce 👇
✓ Focus on prioritizing SEO recommendations that have the most impact for the least work.
✓ Don’t get too hung up on every single SEO issue from an audit. Oftentimes there will be some SEO issues that just aren’t worth the time and effort to fix.
10 SEO A/B Tests That Delivered Over 10% More Traffic + A Bonus 50% Winner
Read full article: https://www.searchpilot.com/resources/blog/10-seo-ab-tests-with-an-impact-of-over-10-percent
SEO A/B testing can uncover how different SEO tactics can impact organic traffic. Ranging from title tag structure, content, and even pricing strategy, this article highlights 10 different SEO tests that resulted in 10% more traffic.
Key takeaways for eCommerce 👇
✓ If you have strong brand recognition in your industry, consider placing your brand name at the beginning of your title tags to see if it attracts more visitors.
✓ Try implementing dynamic pricing in your product titles to ensure Google recognizes the updates.
✓ Consider modifying the H2 headers on your product pages to align with common search queries.
Gloves.com: New Site To 50k Monthly Visitors In Just 12 Months
Read full case study: https://www.180marketing.com/case-study-zero-to-50k-monthly-visitors/
This case study shows how 180 Marketing helped Gloves.com grow a brand new site from 0 to 50k monthly visitors through a step-by-step SEO plan. By focusing on keyword research, page optimization, content creation, and link building, Gloves.com experienced significant growth in organic traffic and top rankings for some very competitive keywords within just one year.
Key takeaways for eCommerce 👇
✓ Always do some initial due diligence upfront to make sure SEO is even worth investing in.
✓ Use keyword research to uncover which subcategory pages and blog posts your website actually needs.
✓ Fix any technical issues that could be hurting SEO performance.
The 15-Minute SEO Success Checklist For eCommerce
This is the same checklist our team uses internally to improve rankings for 1,000’s of keywords across 100’s of eCommerce sites. It provides a simple troubleshooting guide to get those stubborn keywords to the top of Google.
Here’s a preview 👇
✓ Page Type – Is the type of page you’re trying to rank (category, product, blog post, homepage) consistent with what Google is mostly ranking on page 1?
✓ Internal Linking – Are there internal links to the page from other relevant pages?
✓ Prices – Are the prices too high, possibly resulting in higher bounce rates and poor engagement metrics?
Get the full checklist here: https://resource.180marketing.com/checklist
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