This Month In eCommerce SEO – May 2024

💡 Tip Of The Month

How to increase rankings for your top products in 5 minutes 🕐

Add 🔗 internal links from your homepage to your top 4 to 8 most important products.

Your homepage is your most powerful page. Anything you link to from your homepage will get a quick ranking boost from all the page authority and “link juice”.

This works especially well for product pages that are ranking between positions 6 to 15, and are just in striking distance of more traffic.

Google Internal Documents Leaked: Secrets Of Ranking Algorithm Revealed

Read the full article here: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/

A major leak of internal Google Search API documents uncovers many search ranking factors that Google uses to rank websites. Ranking factors like SERP click-through rate, bounce rate back to Google SERPs, page traffic of backlinks, and much more can be confirmed by these leak documents. The documents also indicate that Google uses Chrome data of websites as part of their ranking algorithm.

Key takeaways 👇
✅ Google heavily favors larger, established brands over smaller independent websites. Focusing on building your brand can significantly help your SEO efforts.
✅ Bounce rate and time on site are important ranking factors. Focus on improving the UI/UX of your website.
✅ When building backlinks, focus on building backlinks from pages that actually get traffic. 

March Core Update & Spam Updates: Four Major Trends

Read the full article here: https://moz.com/blog/march-2024-google-updates

With the March 2024 Core Algorithm Update, Google aimed to reduce low-quality, unhelpful content, and certain types of spam. Now that a few months have past, there’s more data available to better understand the winners, losers, and general impact of the update. The article does an excellent job summarizing the update and examining how different types of websites and industries were impacted.

 looks at They also made updates to various systems as part of the dual March Core and March Spam updates. Google indicated that the rollout of a new type of spam policy violation, “site reputation abuse,” launched after May 5, 2024.

Key takeaways 👇
There are four major trends in Google’s March 2024 Core and Spam Updates:

✅ A substantial increase in Reddit’s SEO visibility.
✅ A significant drop in visibility for news and affiliate websites.
✅ Google’s successful reduction of unhelpful content by 45%.
✅ There’s continued algorithmic volatility following this Core Update’s conclusion.

How Google’s AI Overviews Will Change The Internet

Read the full article here: https://em360tech.com/tech-article/google-ai-overviews

The recent Google I/O conference introduced Google AI Overviews which has the potential to transform search behavior. These AI-generated summaries are powered by Google’s Gemini AI and appear at the top of search results (similar to Featured Snippets). They provide quick answers sourced from high-ranking web pages and Google’s knowledge base. However this new feature has the potential to negatively impact website traffic, as searchers might rely solely on these summaries instead of clicking to individual pages.

Key takeaways 👇

✅ Google AI Overviews provide concise, AI-generated summaries at the top of search results.
✅ These summaries could reduce website traffic, as users may not click through to the articles themselves.
✅ Websites offering well-structured, informative content are more likely to be cited in AI Overviews, presenting an SEO opportunity.

How To Use ChatGPT For Keyword Research

Read the full article: https://www.searchenginejournal.com/chatgpt-for-keyword-research/483848/

SEOs are finding more and more great use cases for ChatGPT. Specifically, there are many ways you can leverage ChatGPT to supercharge your keyword research efforts and better understand how your customers search for products. Combining the right ChatGPT prompts with popular keyword research tools like Ahrefs and SEMrush can help uncover new keyword opportunities.

Key takeaways 👇
✅ ChatGPT is a powerful tool to brainstorm and identify relevant keywords.
✅ Apply specific prompts to get lists of both popular and long-tail keywords.
✅ You can identify the best keywords for each of your user personas.
✅ AI-powered keyword research can provide ideas for new blog posts and even category pages.
✅ You can use ChatGPT to categorize and group related keywords.

How To Create Content That Delivers Search Traffic

Watch the full video here: https://www.youtube.com/watch?v=_LePIKZdOgU

This is my presentation from Social Media Marketing World 2024. In this talk I cover the do’s / don’ts of using AI for content, the formula for finding perfect blog topics, how to optimize your content so it ranks #1, and how to make your AI content standout above everyone else.

In this video you’ll learn 👇
✅ Google’s actual stance on AI content and how to use it.
✅ How to choose blog topics for maximum search traffic and conversions.
✅ How to optimize your content so it ranks #1.
✅ How to make your AI content standout above everyone else.

How We Tripled North Spore’s Traffic In 16 Months

Read full case study here: https://www.180marketing.com/case-study-how-we-tripled-north-spores-traffic-in-16-months/

This step-by-step case study shows exactly how we tripled North Spore’s organic search traffic in just 16 months. We cover all aspects of the SEO campaign, from the initial feasibility analysis and SEO strategy all the way to the website optimization and link building. Use these insights and strategies to grow your website’s organic search traffic and revenue.

Key takeaways 👇

✅ Always check if SEO is even viable for your website before making an investment.
✅ Focus on the conversion potential of your blog posts to ensure a higher ROI.
✅ Removing thin and/or outdated blog posts can help improve your SEO.
✅ Fixing technical SEO issues like slow load time, missing alt text, and missing structured data is important for any SEO campaign.

The 15-Minute SEO Checklist For eCommerce

Get the full checklist here:  https://resource.180marketing.com/checklist

This is the same checklist our team uses internally to improve rankings for 1,000’s of keywords across 100’s of eCommerce sites. It provides a simple troubleshooting  guide to get those stubborn keywords to the top of Google.

Here’s a preview:

✅ Page Type – Is the type of page you’re trying to rank (category, product, blog post, homepage) consistent with what Google is mostly ranking on page 1?

✅ Internal Linking – Are there internal links to the page from other relevant pages?

✅ Prices – Are the prices too high, possibly resulting in higher bounce rates and poor engagement metrics?

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